motorino
THE CHALLENGE
Cleaned up the funnel. Prioritise Amplifying what was working organically into a Cold Paid Acquisition Strategy, leaning on there already strong retention/organic strategy to support LTV. prioritise a flow scope & strong email campaign structure for loyalty and retention.
Test new creative variations (founder-led, PTC, BTS) and give the Motorino Team a voice to hone in on relatability. Consistency over quality. Unpolished relatable content scaled into an ad account with 70%-80%+ ad spend on net new.
Introducing multi-channel (Google) to meet customers where they’re at in their purchase journey particularly in the menswear space
THE STRATEGY
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The brand had a really strong retention rate, but was struggling to scale and bring new eyes to the brand outside of just hats - low AOV product category.
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The brand was really well known for its beachfront shop in Bondi, but had plans to grow there online store presence and revenue
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The Brand relied heavily on Campaign Shoots to carry the creative and struggled to shape a brand voice outside of drops.
THE TRANSFORMATION
Over the last 12-months alone:
Spend grew +64.4% and drove outsized returns. Revenue more than doubled on platform (+124.6%) while ROAS improved from 8.31x to 11.35x - meaning every dollar spent is working harder.
Purchases nearly doubled (+80.7%) despite reaching roughly the same number of accounts, driven by significantly improved click-through and engagement rates.
Video content is a standout driver. Video views more than doubled (+107.2%), with 30-second completions also up +101.1% - indicating strong creative performance and audience resonance.
The full funnel is healthier. View Content is up +176.3%, Add to Cart +92.7%, and cost efficiencies improved at every stage despite a more expensive media environment.
THE RESULTS
Over the last 12-months alone:
AOV jumped +26% A strong signal that breaking out of hats (low AOV) into apparel (knits, tees, shirts) is strong. The prior period top products were mostly hats and a couple shirts; the current period is dominated by knits at much higher price points.
New customer acquisition was the engineNew customers grew ~201%, directly validating the cold acquisition strategy.
Revenue more than tripled (+250%)Suggesting on top of Meta Growth, the Google multi-channel strategy and organic/email retention work contributed meaningfully beyond paid social alone.