Case Study
MUTIMER
Legacy Client Turned Flagship Success
Mutimer’s transformation shows what a long‑term strategy can achieve. Since teaming up in 2021, the brand has scaled its revenue nearly 48‑fold. Despite already operating at multi‑million‑dollar levels, the 2025 months still outperformed the prior year by 22–97 % and exceeded targets by up to 53 %. Thoughtful media investment and robust lifecycle email marketing drove these gains; email conversion revenue rose 162 %, engagement metrics improved across the board, and the subscriber base grew by more than 38k.
Long-Term Growth Trajectory
The client’s annual revenue has grown from $72.7K in 2021 to $3.57M in 2024, representing ~4,800% growth over three years. In 2025, the client is on track to exceed $7.5M in target revenue, with actuals to date (Jan–Aug) reaching $3.62M, highlighting continued strong performance and scalability.
February 2025
+86% YOY
+39% above target
MArch 2025
+92% YOY
+53% above target
MAY 2025
+97% YOY
+32% above target
This demonstrates that even as a legacy client, they continue to achieve substantial growth year-over-year with SS’s guidance.
Advertising Efficiency (Meta & Google):
Meta ad spend has been strategically scaled, driving high revenue returns:
February 2025:
$1.96K spend → $239.6K ad revenue
May 2025:
$7.2K spend → $299.3K ad revenue
Email Marketing PERFORMANCE
Email campaigns have been a consistent revenue driver, often contributing $35K–$624K monthly, underscoring SS’s expertise in nurturing a legacy customer base.
Came on board for email marketing in May 2024. Since we took over.
Conversion revenue = +162.13%
Open Rate = +6.62%
CTR = +4.70%
POR = +1.71%
Database growth = + 38,601 Subscribers
Key Takeaways
Legacy Client Success Story: SS has guided this client from a startup-level revenue of $72.7K in 2021 to multi-million-dollar performance in 2024–2025.
Consistent YOY Growth: Even established, high-performing months continue to see significant YOY gains, a testament to the ongoing partnership.
Strategic Ad & Email Integration: Paid campaigns and email marketing have been crucial in scaling both revenue and orders, demonstrating SS’s holistic approach.
Trust and Partnership: The client exemplifies long-term collaboration, where strategic guidance, campaign optimization, and data-driven decision-making have enabled sustainable, scalable growth.
This client serves as a flagship example of SS’s ability to foster enduring, high-growth relationships. Their journey from startup revenue to multi-million-dollar performance illustrates the power of a long-term strategic partnership, where marketing, advertising, and customer engagement evolve together.