Case Study
SUMMI SUMMI
Sustainable Year‑on‑Year Growth
Summi Summi set out to build on early traction, and our partnership delivered steady acceleration. Key months in 2025 posted 39–138 % year‑on‑year growth while revenue targets were beaten by 31–55 %. Diversified ad channels (Meta, Google and Pinterest) and consistent email campaigns kept acquisition costs low and returns strong. Email conversion revenue climbed nearly 50 %, and the list added about 11k new subscribers, underscoring healthy customer engagement and long‑term momentum.
Long-Term Growth Trajectory
The client has shown consistent year-on-year growth, with total annual revenue increasing from $456.9K in 2022 → $671.4K in 2023, and strong momentum into 2024–2025. 2024 revenue YTD demonstrates stability and foundation-building, while 2025 shows accelerated growth in key months.
February 2025
+60% YOY
+31% above target
MArch 2025
+39% YOY
+37% above target
APRIL 2025
+138% YOY
+55% above target
July 2025
+64% YOY
+49% above target
Advertising Efficiency (Meta & Google):
Meta, Google, and Pinterest ad spend have been strategically scaled in 2025:
Meta: $4.7K–$9.1K/month → strong ROAS across months (e.g., February MER 12.8, ROAS 13.2)
Google & Pinterest contribute to multi-channel growth and audience diversification.
Email Marketing Contribution
Email marketing continues to generate significant revenue, complementing paid media campaigns (February: $21.8K; May: $14.2K).
YoY comparison in performance (2025 vs 2024):
+48.44%
CONVERSION REVENUE
+11,645
DATABASE GROWTH
SUBSCRIBERS
Key Takeaways
This client exemplifies sustainable YOY growth, with SS’s support helping to optimize campaigns, diversify channels, and consistently exceed previous performance benchmarks. Their trajectory positions them for continued revenue acceleration in the remainder of 2025.
Strong YOY Growth: 2025 is outperforming 2024 across multiple key months, demonstrating accelerated growth and increasing market traction.
Target Surpasses & Consistency: SS’s strategies consistently drive revenue above targets, particularly in high-growth months, showing effective planning and execution.
Multi-Channel Marketing Impact: Paid ads and email campaigns work synergistically to maximize revenue, while diversifying the client’s acquisition channels (Meta, Google, Pinterest).
Customer Engagement & AOV Growth: Increased sessions, conversions, and higher-than-target AOV indicate both expanding audience and stronger purchase behavior.